Bulk WhatsApp messaging
High-volume sends need more than a spreadsheet and a phone. You need consistent formatting of phone numbers using E.164 country codes, safe throughput relative to Meta limits, and idempotent APIs so retries do not double-charge your product workflows. TumaFlow queues outbound jobs, surfaces failures, and supports bulk WhatsApp messaging patterns that match how real teams launch promos, reminders, and lifecycle touches.
Personalization matters: instead of one generic blast, map contact fields into template variables so each message still reads relevant. That improves engagement without sacrificing the structure Meta requires for business-initiated conversations.