TumaFlow guides
WhatsApp messaging platform
Run compliant WhatsApp Business Cloud messaging at scale—templates, throughput-aware queuing, and visibility into every send.
A modern WhatsApp messaging platform goes beyond a single REST call. You need template lifecycle alignment with Meta, predictable delivery behaviour under rate limits, and operational tooling when messages fail or customers opt out.
TumaFlow centers on the official API so teams everywhere share the same foundation: approved templates for marketing and utility, authentication flows for OTP where templates qualify, and dashboards that show whether messages were queued, sent, or need intervention.
Why Cloud API instead of unofficial tools?
Unofficial automation risks number quality and policy violations. The Cloud API keeps you on supported surfaces, pairs with Business Manager verification, and maps to Meta’s conversation pricing model by category.
What to plan before going live
Collect proof of opt-in, define template copy with legal review, classify each template in the correct category, and test with a narrow cohort before broad campaigns. Once satisfied, scale volume while watching read rates and complaint signals.