TumaFlow guides
WhatsApp marketing campaigns
Launch template-based campaigns with clear opt-in, creative testing, and measurement—without bypassing Meta marketing policies.
Successful WhatsApp campaigns treat compliance as a product feature: maintain segment definitions, enforce suppression lists, and document why each contact is eligible for promotional content. Pair creative with a utility mix so customers still receive high-trust transactional messages when needed.
Segmentation and personalization
Import CSV contacts, map fields to template variables, and preview how messages read for a sample cohort before full rollout. personalization increases relevance but also increases QA burden—script checks for empty variables where templates assume data exists.
Throughput and throttling
Large sends should respect Cloud API throughput for your sender. Queuing smooths spikes and prevents bursts that trigger platform backoff. Watch failure reasons during pilots—many issues are template, locale, or parameter mismatches rather than infrastructure.